Articles

Working Remotely or in the Field, Salespeople Still Need to be Part of Company Culture

August 22, 2014 | by Paul Spiegelman
There’s no denying that it takes a certain personality to succeed in sales. They’ve got a gift for gab and an even better gift for lending an ear. They’re expert problem solvers and flawless self-starters — not to mention, extremely goal-oriented and driven by the almighty dollar.

But for all their unique attributes, salespeople are still like any other employee in your company.

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Use Your Company Culture to Drive the Customer Experience

August 7, 2014 | by Paul Spiegelman
In my role as chief culture officer, I can talk about our organizational philosophy until I’m blue in the face. And while my evangelizing probably has some positive impact, it’s nothing compared to the brand equity generated by our truck drivers. Yes, you read that correctly: Our customers are in love with our drivers.
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Does your interview process reflect your company’s culture?

June 26, 2014 | by Paul Spiegelman
The interview process can be nerve-wracking for potential hires, and for good reason: The interview is your way of judging whether he or she would be a good fit for your company, and in my experience, this usually comes down to a matter of cultural fit rather than skill.

Unfortunately, many companies don’t realize that this process of determining “fit” goes both ways.

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